Cadogan Hall was filled to near capacity for the Bernstein, Barber & Mozart concert on 10 March - the largest audience from outside the choir in our 10 performances there. The only Cadogan Hall concert that sold more tickets overall, was the very first one, when most of the tickets were sold through choir members, as, explained secretary Sylvia Walker, “they were very, very enthusiastic.”
Most tickets were sold to the general music-going public through Cadogan Hall, which, says Carlos Caster of Londonclassicalconcerts.co.uk listing, is unusual for an amateur choir, which generally sells tickets mainly their members. For this concert, however,
Choir ticket sales were lower than usual – only 240 of the 685 tickets, the rest went through Cadogan Hall; 185 selling in the last four days and at the door. Carlos Caster of Londonclassicalconcerts.co.uk confirms that highest ticket sales are usually in the last week before a concert. He also pointed out that early member sales are crucial, so that a good number of seats can be blocked out - it suggests the concert is worth going to - as “hardly anybody will purchase a ticket if only a few of the seats in a hall are sold.”
Of the 240 tickets sold through the Choir, 26 were complimentary; 63 (c. 26 percent) were bought by only four members, of whom 3 were altos. 52 individuals bought the remainder (which included 15 for the mother of soloist Theo Golden). “A significant number of Choir members either bought from the Hall or bought none at all,” reported choir ticket seller Caroline Aldred. Gold stars go to Jackie Morgan (15 tickets), and the other two altos), and to Anna Dymond who frogmarched a group of Latvians she’d met in a restaurant to the Cadogan Hall box office to buy tickets
The 0 size poster drawing in the crowds to Thames Philharmonic Choir concert in March